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about me

"it's not how you feel about that design, its how that design makes you feel about yourself"

10 years of experience in consumer centric industrial design, management, brand management, product development and implementation. I enjoy researching market trends, devising practical solutions to relevant problems, and collaborating with multi-disciplinary teams to innovate design solutions. My colleagues would describe me as a creative, resourceful, and positive individual who maintains a proactive attitude when faced with adversity.

WORK EXPERIENCE

Senior Industrial Designer - SVP Worldwide, Nashville, Tennessee

March 2020 - Present

  • Lead Industrial Designer for Husqvarna VIKING top tier sewing machine called Designer Epic 3, priced at $22k US. This 2-year project required daily interactions with our mechanical teams in Sweden and parts manufacturer in Shanghai. Over 10 million dollars in sales within the 1st week of launch.

  • Created and developed an international CMF catalog for all three sewing brands within SVP’s portfolio (Singer, PFAFF, Husqvarna VIKING), creating
    multiple CMF trends within the sewing industry.

  • Lead Industrial Designer for Singer crafting brand called Momento. Full ID development of steam presses for the crafting industry. Including the
    creation of the Visual Brand Language, CMF guidelines and Momento brand logo.

  • Lead Designer of the concept model showcasing the ID team’s capabilities at the Designer EPIC 3 launch convention. The model was branded for
    Husqvarna VIKING featuring blue sky technology, CMF and surface design.

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Senior Industrial Designer / Design Director - JWEI, Costa Mesa, California / Shenzhen, China

September 2015 – December 2019

 

  • Designed a brand of smoke sensation devices under the brand name Sinuous Designs by Wismec. Our first device, Predator 228, launched in 2016 with over 160k units sold during the pre-order month, propelling the Wismec Brand into a 30% market share of the e-cig industry.

  • After 3 years of playing the roll as the Senior Industrial Designer in R&D at JWEI, received a promotion to Design Director, leading marketing and R&D in the USA.

  • Lead marketing campaigns and social media from 2017-2019 and designed all product packaging for the US, China and EU markets.

  • Managed all day to day assignments for junior designers and mechanical teams in the US.

  • Visited distribution partners across the USA with executive team to promote new product campaigns.

  • Trained all new industrial designers at our Switzerland and Beijing location.

Industrial Designer - Vape Revolution LLC, Cerritos, California

January 2014 – August 2015

  • Created and managed new product line for Vaperev known as SQN.

  • Designed a PCBA smoking sensation device for SQN Vaperev, working directly with mechanical and electrical engineers daily, sourcing parts
    vendor in US and China to get our product to market within 1 year.

  • Designed and sourced the principal Vaperev trade show booth for Vape Expo.

  • Designed point of purchase displays for juice brands within the distribution arm of the company.

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HOBBIES

"What relaxes me ? ... Cruising in my finished Toyota restoration project, finding remote paddle boarding spots and driving until the sun sets " 

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