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about me

"it's not how you feel about that design, its how that design makes you feel about yourself"

I’m an Industrial Designer working to better understand how design changes and shapes human behavior. My expertise includes product design and management, brand design, packaging and marketing, and the full development and implementation of new products to market.

I enjoy researching market trends to develop new ideas and devising practical solutions to principally relevant problems. My colleagues would describe me as a creative, resourceful individual who maintains a positive, proactive attitude when faced with adversity.  


Senior Industrial Designer - SVP Worldwide, La Vergne, Tennessee

October 2022 - Present

  • Senior Designer for production of Designer Epic 3, the flagship sewing machine of Husqvarna Viking 

  • Practice user-centered design approach to translate consumer insights into meaningful product solutions

  • Develop and refine design for consumer products from concept to production

  • Conceptualize and visualize concepts through high quality sketches, illustration and renderings

  • Create visual and functional prototypes for research and internal review

  • Deliver clean, well-built CAD packages to Engineering and Manufacturing

  • Articulate and specify design intent for manufacturing by creating specifications detailing fit, finishes, color, graphics, etc.

  • Collaborate with multi-disciplinary team to innovate design solutions

  • Understand SVP's core values and help define the company’s future product development strategies

  • Drive innovative approaches through emerging product trends or new technologies

Copy of 062023_Epic3_05_Cottage_2_1646_NEW_edited.jpg

CMF Industrial Designer - SVP Worldwide, La Vergne, Tennessee

March 2020 – October 2022

  • Study future color trends and manufacturing techniques to introduce new CMF concepts

  • Generate high quality and suitable materials for presentation

  • Facilitate a color sample directory from our factory, to establish a working databased to expedite the CMF process for future programs

  • Manage product design development, from sketch concepts to production, working cross-functionally with engineering teams in Sweden/China

  • Deliver approved concept appearance models utilizing outside sourcing and internal rapid prototyping for volume and surface study

  • Present monthly updates to SVP executives for approval in future concepts, trends and ongoing program development

  • Create and organize color palettes to establish a distinct VBL for all internal brands

  • Direct the process for CMF development, including physical products, silk screen, pad print and digital print

Senior Industrial Designer / Design Director - JWEI, Costa Mesa, California / Shenzhen, China

September 2015 – December 2019


  • Education of market trends to continue JWEI's tradition of producing the most inspired and advanced products on the market

  • Manage marketing team deadlines, new product deadlines and brand development

  • Travel internationally to UK, EU and China to help with ongoing projects and new product development

  • Promote new product release with distribution partners across mainland USA with executives

  • Articulate design guidelines with new members of our design team to ensure cohesiveness across all product lines

  • Host weekly design meetings with our international teams to refine new and current products

  • Managing full product development from concept to production, CMF, graphic design, video and marketing materials

  • Deliver clean, well-built CAD packages to Engineering and Manufacturing


Industrial Designer - Vape Revolution LLC, Cerritos, California

January 2014 – August 2015

  • Conceptualize new brand product line for VAPEREV

  • Practice Industrial Design, UX design, Packaging Design, Mechanical Engineering, Brand Development

  • Create Trade Show and Point of Purchase Displays for new/long standing brands within the company

  • Establish manufacturing and vendor pipeline for new branded product line

  • Conceptualize and visualize concepts through high quality sketches, illustration and renderings

  • Demonstrate a high level of knowledge on full product development cycle with ability to navigate through technical and business constraints for achieving the best possible quality outcomes


"What relaxes me ? ... Cruising in my finished Toyota restoration project, finding remote paddle boarding spots and driving until the sun sets " 

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