about me

"it's not how you feel about that design, its how that design makes you feel about yourself"

I’m an Industrial Designer working to better understand how design changes and shapes human behavior. My expertise includes product design and management, brand design, packaging and marketing, and the full development and implementation of new products to market.

I enjoy researching market trends to develop new ideas and devising practical solutions to principally relevant problems. My colleagues would describe me as a creative, resourceful individual who maintains a positive, proactive attitude when faced with adversity.  

"My hobbies include restoring retro 4X4 vehicles and driving until the sun sets. I relax when I am either working on my Toyota Land Cruiser or cruising down PCH."